Paula Bjerketvedt


With a passion for art history, design and fashion, and a soft spot for vintage fabrics, Paula hand makes each bag in ila's south  Minneapolis studio.

Paula's design aesthetic was informed as much by her fashionable grandmother Ilaverne's amazing collection of bags, shoes and jewelry as by her six years as a Senior Visual Manager with retailer Anthropologie.

Paula has a Clothing Design degree from the University of Minnesota.

Brian Bjerketvedt

Creative/Art/Design Direction + Marketing

Brian brings over 14 years of branding and marketing experience to ila Handbags as an Creative/Art/Design Director. His past positions working for a creative lifestyle agency and a business-to-business marketing firm have helped shape his balanced thinking.

Brian brings a wide skill set to ila Handbags — handling photo art direction, product photography, writing, interactive design and brand identity.


  • ila Hanbags is named after Paula’s eclectic, fashionable grandmother, Illavern (ila) Gregory,
  • The company started late summer of 2010.
  • Unable to attend her close friend‘s Paris wedding, Paula dusted off her sewing machine and made her first handbag in the spring of 2010.
  • Our most popular bag, the Frenchie, was the first bag Paula made – getting its name from her friend's Paris, France wedding.
  • Dresses provided by Flutter Boutique. wwww.flutterboutique.com



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